Mintel: Consumer and Industry Market Intelligence
Consumer and industry market research to support strategic planning, product development, and market evaluation
Consumer and industry market research to support strategic planning, product development, and market evaluation
Mintel provides consumer and industry market research to support strategic planning, product development, and market evaluation. Its reports cover a range of sectors and geographies, with data and analysis designed for use by business professionals across industries.
Publisher: Mintel Group, Ltd.
With more than 50 years of experience, Mintel publishes research covering sectors such as beauty, financial services, food, retail, and sustainability. Reports include proprietary consumer data, trend tracking, and analysis of industry dynamics. Coverage spans global, regional, and local markets. In addition to individual reports, Mintel also offers curated report bundles for broader market insight. The research is used by businesses to inform strategy, assess market opportunities, and monitor consumer behaviour and industry trends.
Key Features
Source
Mintel sources its consumer and industry market intelligence from a combination of proprietary research, public data, and advanced analytics. Here’s an overview of their primary data sources and methodologies:
Primary Data Sources
1. Proprietary Consumer Research
Mintel conducts exclusive quantitative surveys, engaging over 1 million consumers annually across four continents. This research delves into consumer behaviors, attitudes, and motivations, providing insights beyond mere purchase patterns.
2. Global New Products Database (GNPD)
Mintel’s GNPD tracks over 40,000 new product launches monthly across 86 global markets. This database offers comprehensive information on product innovation, including packaging, ingredients, and marketing claims.
3. Secondary Data Sources
Mintel supplements its research with data from publicly available databases, industry-specific research, and government statistics to ensure comprehensive coverage.
4. Social Listening and Online Behavior
Utilizing advanced social listening tools, Mintel analyzes online conversations and sentiments to identify emerging trends and consumer opinions in real-time.
Analytical Methodologies
Predictive Modeling & Advanced Analytics
Trend Analysis and Foresight
Competitive & Business Intelligence
Available from: Mintel Group, Ltd.
1-800-825-8763
info@bvdatauniversity.com
4575 Galley Road, Suite 200E
Colorado Springs
CO 80915
Click HERE to submit feedback.