Freedonia Group

Source

The Freedonia Group compiles its industry research and market forecasts using a comprehensive methodology that integrates both primary and secondary data sources, ensuring accurate and reliable insights across various sectors.

1. Primary Data Sources

• In-House Economic Indicators: Freedonia’s team of economists and analysts develop and continuously update economic indicators that inform their market analyses.
• Proprietary Consumer Surveys: The company conducts its own surveys to gather data on consumer attitudes, habits, and priorities, providing a direct understanding of market demand.
• Industry Participant Interviews: Engagements with manufacturers, distributors, and other key stakeholders offer qualitative insights and validate quantitative data.

2. Secondary Data Sources

• Government and Official Statistics: Data from national statistical agencies and international organizations provide foundational information on economic and industry-specific metrics.
• Trade Associations and Industry Reports: Publications from industry bodies contribute additional context and data points for market assessments.
• Company Reports and Financial Filings: Annual reports, financial statements, and other corporate disclosures are analyzed to extract relevant market data.

3. Methodology and Forecasting

Freedonia employs a rigorous methodology that includes:

• Top-Down and Bottom-Up Approaches: Combining macroeconomic analysis with detailed industry-level data to estimate market sizes and trends.
• Data Triangulation: Cross-verifying data from multiple sources to enhance accuracy and reliability.
• Annual Data and Long-Term Forecasts: Providing both year-by-year data and extended forecasts to capture short-term fluctuations and long-term trends.
• Customization: Tailoring analyses to address specific client needs, including niche markets or unique business challenges.

Available from: The Freedonia Group