Euromonitor International

Provides data and analysis across markets, industries, and consumer segments worldwide. Its tools and research are used to support decision-making across sectors and geographies

Euromonitor International: Global Consumer and Market Research

Euromonitor International provides data and analysis across markets, industries, and consumer segments worldwide. Its tools and research are used to support decision-making across sectors and geographies.

Publisher: Euromonitor International

Detailed Description

Euromonitor’s research covers thousands of product categories and industries across more than 210 countries. The organization’s main platform, Passport, offers access to standardized market data, forecasts, industry performance metrics, and consumer behavior insights. In addition to published reports, Euromonitor also provides custom consulting services for organizations seeking more targeted research. Their analyst network spans over 100 countries, and their coverage is designed to represent nearly the entire global consumer base. The platform supports comparative analysis through consistent methodologies across countries and industries.

Key Features

Research coverage across product categories and industries in 210+ countries
Passport platform providing access to market size, forecasts, company data, and lifestyle indicators
Annual publication of thousands of market reports across multiple sectors
Custom consulting services for detailed market exploration
Analysis of market structures, competitive dynamics, and distribution models
Consumer trends and macroeconomic environment tracking
Standardized methods for global and cross-sector comparison.

Data Source

Source:

Euromonitor International gathers its data through a comprehensive methodology that combines primary research, secondary sources, and advanced data science techniques. Here’s an overview of their data collection approach:

1. Primary Data Collection

Global Surveys: Euromonitor designs and conducts surveys targeting consumers and industry experts worldwide. These surveys are translated into local languages and administered through trusted panel providers, ensuring representative samples across various demographics.
Trade Interviews: Analysts engage directly with industry stakeholders, including manufacturers, distributors, and retailers, to gain qualitative insights and validate quantitative data.
Store Audits: On-the-ground analysts perform physical audits in retail environments to observe product availability, pricing, and promotional activities, providing real-time market intelligence.

2. Secondary Data Sources

Government and Official Statistics: Data is sourced from national statistical offices and international organizations to ensure accuracy and comparability.
Trade Associations and Industry Reports: Euromonitor utilizes publications from trade bodies and industry groups to supplement its data and provide context.
studylib.net
Company Reports and Financial Filings: Annual reports, financial statements, and other corporate disclosures are analyzed to extract relevant market data.

3. Data Science and Technology

Machine Learning and AI: Advanced algorithms process vast amounts of unstructured data, such as product descriptions and images, to extract meaningful insights and identify trends.
euromonitor.com
Big Data Processing: Euromonitor employs big data technologies to handle and analyze large datasets, ensuring timely and accurate information delivery.

4. Global Analyst Network

With analysts based in over 100 countries, Euromonitor ensures local expertise and cultural understanding in its research. This global presence allows for nuanced insights into regional markets and consumer behaviors.

Available from: Euromonitor International

Euromonitor International

Euromonitor International: Global Consumer and Market Research

Telephone

Email

Address

Suggestions & Corrections